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Anuncios comerciales (Commercials)
Title: Anuncios comerciales (Commercials)
Topic: Convincing others
Level: Novice / Intermediate
Focus Age Group: 14 to 18 years
National Standards Goals:
Communication Cultures Connections Comparisons Communities
Communicative Mode:
Interpersonal Interpretive Presentational
NJ Progress indicators:
- 7.1.14 Organize thoughts into coherent oral speech
- 7.1.17 Communicate and interact in a limited range of task-oriented and social situations
- 7.2.9 Recognize and understand verbal and nonverbal cues within a culture
- 7.2.13 Use technology to enhance language acquisition and to acquire current cultural information in order to develop a more accurate impression of the culture studied
Time frame: Two-to-three 40-minute class periods for the presentations
Description of task:
Choose one of the following options:
- Create a product. Say what it does, describe it, compare it with others and convince an audience about the qualities and conveniences of it. Length of presentation: 1 to 2 minutes.
- Create a job and persuade people to go to work for you. Tell about the benefits of the job and the needed qualifications. Be sure to use nonverbal cues (body language). Length of presentation: 1 to 2 minutes.
Materials needed:
Television, VCR, power point presentations, films, filmstrips, overhead projections, publications such as newspapers and magazines, posters, etc.
Teacher's notes:
To be able to implement this task students will need to have studied vocabulary associated with shopping and occupations and expressions used to convince others. Also, they should be familiar with cultural nonverbal cues (body language). Students are assigned to work individually or with partners of their choice, to create ads to sell a new product of their own creation, or advertise job opportunities, also of their own creation.
Scoring criteria:
| Task Completion |
| 4 |
Completion of task exceeds requirements |
| 3 |
Completion of task meets requirements |
| 2 |
Partial completion of task |
| 1 |
Minimal or no attempt to complete task |
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| Communication of message |
| 4 |
Message clearly comprehensible and with elaboration |
| 3 |
Message clearly comprehensible |
| 2 |
Conscious effort, message somewhat comprehensible |
| 1 |
Minor attempt, message barely comprehensible |
| |
| Vocabulary and pronunciation |
| 4 |
Excellent vocabulary; no pronunciation errors |
| 3 |
Good vocabulary; no significant pronunciation errors |
| 2 |
Adequate vocabulary; occasional significant pronunciation errors |
| 1 |
Inadequate use of vocabulary; pronunciation interferes with comprehension |
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| Accuracy |
| 4 |
Expression with high level of accuracy |
| 3 |
Obvious effort to use language structures with accuracy |
| 2 |
Some effort to use language structures with accuracy |
| 1 |
Minimal or no effort to express language structures with accuracy |
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| Cultural knowledge |
| 4 |
Demonstrates excellent cultural knowledge (use exceeds expectations) |
| 3 |
Demonstrates good cultural knowledge (use meets expectations) |
| 2 |
Demonstrates some cultural knowledge (use does not meet expectations) |
| 1 |
Demonstrates no cultural knowledge (did not use nonverbal communication) |
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Adaptations:
The activity can be simplified for a beginner level by making posters to advertise a product. It could also be a group presentation. More time could be given for preparation of the activity.
Hilda A. Spevack
East Brunswick High School
380 Cranbury Road
East Brunswick, NJ 08816
732.613.6900
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Lesson plans and assessments contributed by Central Jersey World Languages Professional Development Institute 2000.
